Who we are
Our mission:
To be the Mate travellers rely on to make their trips easier, safer and more spontaneous – and their stories more memorable
How does the CamperMate app deliver on this?
The CamperMate app is a map-driven tool that helps travellers plan their trips and discover things to do around them, while they’re on the road.
Key features that help the user do this:
- Map & search – Users can filter the map and search within categories like ‘accommodation’, ‘things to do’, ‘petrol stations’ and ‘public toilets’
- Deals – Businesses can promote deals to users in the region, which are pushed out via mobile notifications
- Explore – A feed which helps users explore the area through serving local content like featured parks, things to do & weather forecasts
- Alerts & warnings – Road warnings (AU & NZ) and weather alerts (NZ)
- User Generated Content – Over 222,000 comments and reviews in the app
Uniquely positioned
In addition to the pre-trip audience we’ve been able to reach through the CamperMate website, we’re now uniquely positioned to deliver results for parks through communicating with travellers in-trip.
“Having our campsite shown on the apps has been great for business. The CamperMate app alone has brought us 40 people in the last 6 weeks.”
Gemma and Wayne – Riverglen Campground and holiday park
Case study – Holiday park in New South Wales
This park has a listing on the CamperMate app, and over the past 12 months:
- Their profile page in the app was viewed 35,660 times
- 5,900 times CamperMate users arrived at their business after viewing their profile page
- 1,634 calls to their business were made through the CamperMate app
Although most profile views for this park happened when people were between 50km and 500km away from the park, 80% happened within 2 days of them arriving at the park.
This shows the strength of the in-trip value of the CamperMate app.
“Since we put our park on the GeoZone premium plan it has been hugely successful. It has grown our business tremendously and CamperMate is now the 2nd highest booking source of all our guests which is incredible in only 4 months. Can’t recommend this company enough.”
Andrew (manager) – the palms, hervey bay
Case study – Caravan park in Queensland
This park has a listing on the CamperMate app, and over the past 12 months:
- Their profile page in the app was viewed 26,163 times
- 2,288 times CamperMate users arrived at their business after viewing their profile page
- 560 calls to their business were made through the CamperMate app
About 25% of profile views happened when people are within 10kms of the park, and within an hour from them arriving at the park. 80% of views happened within two days from them arriving at the park.
This shows the strength of the in-trip value of the CamperMate app.
Daniel Tilton – CEO Nextgen Holiday Parks
“I like CamperMate because it gives us the ability to use GeoZone to see how many people are out on the road near us and compare that to our current occupancy rates. This gives us a pretty good understanding of whether we’re doing something wrong or doing something right — and we can use the geo-location deals to bring in that traffic we can see when we need to.”
